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Automotive Digital Marketing Education Comes to New Jersey
August 17, 2011 10:37 PM PDT
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I am looking forward to helping car dealers implement the latest Automotive SEO strategies for their dealership on October 5-7th in Park Ridge New Jersey.  I’ll be speaking at Jim Ziegler’s Internet Battle Plan 7 on the opening day, October 5th.

This is the first time a conference of this size and scope has been scheduled in Northern New Jersey.  The location is perfect for dealers in NY, CT, RI, and PA to attend.

The hotel is located right off the Garden State Parkway and minutes from the New York Thruway.  Any dealer in the tri-state area can save on airfare costs by having their team drive to the Marriot and participate in this great conference.

Special SEO Offer For Early Birds

If you register by September 1st, PCG will prepare a custom SEO Analysis and Market Review of your dealership.  We’ll bring the report to the conference and take time to personally review our findings with you.  This offer is only for dealers who register by September 1st.

This full report would normally cost a dealer $1,000 but if you register early, you will have it included in your registration fee.  This is another example of the VALUE the Internet Battle Plan is offering dealers that attend.

The Value of Connecting To a Googlized Consumer
July 03, 2011 08:51 AM PDT
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As business owners try to understand how to best tap into the social web, Brian Pasch suggests that a smart investment is to create a business process to connect with consumers with a Google account.

Consumers with a Google registered email address have power.  In fact, I would even step out to say that they will be more powerful than a Facebook connection or a LinkedIn connection.

For car dealers looking to get a stronger ROI from their current automotive advertising budgets, understanding the long term implications of a consumer with a Google account is critical.

Brian Pasch, CEO of PCG Digital Marketing,  discusses his vision for business owners who want to grow their brand online with the help of Google empowered consumers.

Google Leverages Business Profits For Consumer Compliance
June 29, 2011 03:23 AM PDT
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Google is very clever in how it releases new products and services.  If you step back an think about Google Places, Google +1, and Google Boost which are all relatively new products, their success is rooted in getting consumers and business owners to see a benefit in using these tools.

Instead of Google doing all the work, Google figured out that getting business to be evangelists and "construction workers" for these enhancements to Search Engine Result Pages (SERP) would be much more effective.  It's pure genius.

Listen to this PODCAST and hear what Brian Pasch has to say about how Google is creating a powerful compliance system that has ensnared business owners and entraprenuers.

Automotive Advertising Strategies Have Different ROI Metrics
June 27, 2011 06:35 PM PDT
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As car dealers engage and invest in digital marketing strategies, it is common for me to be asked which strategy will yield the most immediate results.  Translated:  What is going to sell more cars this month?

So I thought that I would address this question in this Podcast on Automotive Advertising Strategies and their expected return on investment. 

I'll cover Google Adwords, Google Boost, Google Remarketing, Reputation Management, Website Platforms, Online Chat, Texting, and SEO as potential opportunities for dealers to sell more cars through digital marketing investments.

Using Google Boost To Differentiate Your Automotive Advertising Strategy
June 26, 2011 07:46 AM PDT
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Car dealers who understand the importance of online reviews and who have invested in establishing a proactive Automotive IRM process, should now leverage their reviews for greater internet traffic.

Dealers that have strong online reviews should start testing Google Boost.  Google Boost will differentiate your pay-per-click ads with your business name, address, phone number, and most importantly your reviews.

Listen to Brian Pasch, CEO of PCG Digital Marketing, discuss the benefits of adding Google Boost to your Automotive Advertising strategy.